Bobcat Co. and well-known TV star, Chip Gaines, recently announced their new partnership. This alliance will help "Fixer Upper" fans go for their own dreams when it comes to managing home renovation or DIYs.
According to the press release:
Chip Gaines — Magnolia co-founder, spirited entrepreneur, and home renovation expert — and equipment manufacturer Bobcat Co. announced a new partnership aimed at inspiring audiences to tackle their DIY dreams.
Host of the hit show “Fixer Upper” and known for his passion for home improvement, Gaines is a long-time Bobcat customer and fan. Through this partnership, Gaines is excited to showcase his love for the Bobcat brand to his audience.
“I’ve been using Bobcat equipment for years on my farm in Waco, and I can’t imagine working without it. My Bobcat machines have empowered me to bring some of my biggest ideas to life,” said Gaines. “When I was a kid, I remember seeing people driving Bobcat skid-steers, and I always wanted to be in the driver’s seat. This brand goes way back for me, and when I think of world-class equipment, Bobcat is it—which makes me so proud and excited about this partnership.”
Aside from being an entrepreneur and contractor, Gaines and his family live a farm lifestyle on their Texas acreage. From tending gardens to managing goats, pigs, and horses, Gaines is already sharing the work he is accomplishing with his Bobcat equipment, including a compact tractor, zero-turn mower, compact track loader, and utility vehicle, across his social media channels.
While Bobcat continues to manufacture its legacy products, like the skid-steer loader, it has grown its consumer offerings geared toward homeowners with acreage who are seeking professional-grade equipment to maintain their properties. Given this, Gaines is an ideal partner for all that Bobcat offers.
“Chip has a history of entrepreneurialism, a commitment to hard work, and a spirit of community like none other – and he isn’t afraid to take on the toughest tasks and conquer challenges with determination. These values line up perfectly with the Bobcat brand,” said Laura Ness Owens, Bobcat's vice president of brand and marketing. “We’re excited to work together to empower people to accomplish more – and have some fun along the way.”
The company said Gaines' endorsement of Bobcat equipment underscores the brand's commitment to providing innovative solutions for professionals and enthusiasts alike.
