John Deere Sponsors Women in Construction Docuseries

By showcasing the day-to-day lives, challenges, and accomplishments of women in these industries, John Deere and A Greener Tomorrow hope to raise awareness about the valuable contributions they make to the industry and beyond.

Each episode will feature the journey of women in STEM, construction, and skilled trade careers with the goal of inspiring the next generation while fostering an inclusive environment where women are celebrated for their contributions every day.
Each episode will feature the journey of women in STEM, construction, and skilled trade careers with the goal of inspiring the next generation while fostering an inclusive environment where women are celebrated for their contributions every day.
Jennifer Todd

John Deere has recently announced its partnership with A Greener Tomorrow. This collaboration is working together in hopes of showing and spreading better representation and support for women in STEM and skilled trade industries.

According to the press release:

In conjunction with the celebration of National Women in Construction Week and International Women’s Day, John Deere Construction & Forestry announced its $125,000 sponsorship of the “Women at Work: Breaking Barriers” docuseries by A Greener Tomorrow non-profit organization.

Produced by Jennifer Todd, president of LMS General Contractors and founder of A Greener Tomorrow, the series aims to inspire the next generation of tradeswomen and support the current workforce of women in construction. Each episode will feature the journey of women in STEM, construction, and skilled trade careers with the goal of inspiring the next generation while fostering an inclusive environment where women are celebrated for their contributions every day.

“The construction industry’s growth continues to increase pressure on recruiting and retaining key talent in STEM and skilled trades. Engaging with A Greener Tomorrow initiative was an easy decision,” said Jason Daly, vice president at John Deere. “We are inspired by the women in this docuseries and are humbled to help tell their stories.”

By showcasing the day-to-day lives, challenges, and accomplishments of women in these industries, John Deere and A Greener Tomorrow hope to raise awareness about the valuable contributions they make to the industry and beyond. Women account for only 14.9% of the construction industry’s workforce. Through real-life stories, each episode will be a source of inspiration; sharing the ways in which a career in the industry has enhanced the lives of five women. Women account for only 14.9% of the construction industry’s workforce.Women account for only 14.9% of the construction industry’s workforce.Jennifer Todd

“We are incredibly excited to have John Deere as the Title Sponsor of A Greener Tomorrow’s groundbreaking docuseries, “Women at Work: Breaking Barriers”. Having spent 16 years navigating the construction industry, I know that representation matters,” said Todd. “It is important to me to showcase the inspiring stories of other women who have defied the odds and made significant contributions to construction, engineering, and skilled trades.”

The five-episode series will be available exclusively on YouTube. 

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