Yanmar has finalized its legal status in North America.
According to the company, Yanmar Compact Equipment North America (YCENA), which includes the Yanmar Compact Equipment and ASV brands, has finalized its status as a single legal entity. The news comes three years after the Yanmar Group acquired ASV Holdings, Inc. Now, the Yanmar Compact Equipment division in North America and ASV have officially joined to become YCENA.
“This is a huge step for us, our dealers and our customers,” said Tate Johnson, president of YCENA. “The alignment of the two brands allows us to focus on expansion, new products and overall strategic growth in North America while finding new ways to serve our customers.”
Yanmar CE and ASV have operated as YCENA from a commercial standpoint since July 2020. The alignment as a single, legal entity allows for a better, more capable, and dedicated compact equipment entity focused on leadership in the North American compact equipment market. It will also allow a wider range of compact equipment offerings long-term, offer a single way for compact equipment dealers to do business with YCENA and strengthen the global Yanmar Compact Equipment team.
The Yanmar CE and ASV brands will remain distinct under YCENA with each brand retaining its product lines and dealer networks. Currently, Yanmar Compact Equipment offers mini excavators, compact wheel loaders and tracked carriers with a focus on commercial construction, residential construction, utility and rental applications. ASV sells compact track loaders and skid steers in the landscaping and forestry markets.
Yanmar Compact Equipment North America, based in Grand Rapids, Minn., encompasses Yanmar Compact Equipment division’s compact excavators, tracked carriers and wheel loaders and ASV’s Posi-Track compact track loaders. Yanmar Compact Equipment North America is a part of Osaka, Japan-based Yanmar Co. Ltd., which was established in 1912, and in 1933 became the world's first manufacturer to develop a practical small diesel engine.
