Stellar to Unite Brands at CONEXPO

Stellar Industries will focus on its newest initiative, "We Are Stellar" at CONEXPO this year. According to the company, Stellar will bring products from other companies under one umbrella:

Equipment such as TMAX mechanic and service trucks, service cranes, tire trucks and manipulators and hooklift, rolloff and dumpster trucks have long carried the Stellar name. Products from other brands, such as American Eagle, MD Products & Solutions and Roose are also included in the Stellar family. As part of the "We Are Stellar" initiative, the brands will be united under the Stellar name to form a stronger-than-ever lineup of equipment and solutions. Some of the well-known products that will be showcased at CONEXPO under one Stellar name include:

●     TMAX 16K Mechanic Truck

●      TMAX 1-13 Mechanic Truck

●      TMAX 2-11 Mechanic Truck

●      TMAX 2-14 Mechanic Truck

●      NXT18 Hooklift

●      Slider50 Hooklift

●      TM16160/28000 Large OTR Tire Truck

●      Multi-Tank Fuel Trailer

●      RR-160 Single-Reel Cable Trailer

●      RR-185 Single-Reel Cable Trailer

As part of the "We Are Stellar" initiative, the company will also be debuting a new, user-friendly website that will feature all of its products in one place. The site will be a one-stop shop for all things Stellar with enhanced navigation and an improved user experience.

At CONEXPO, Stellar will conduct product walkarounds between 10 a.m. and 2 p.m. each day of the show, and will host "Gold Rush" stars Dave Turin and Nathan Clark throughout the week. Continuing to build on this platform is the great partnerships that have developed over the years between Stellar and its customers. This includes support from Clark and Turin from the Discovery Channel show “Gold Rush: Dave Turin’s Lost Mine.” Both Clark and Turin will be in the Stellar booth during CONEXPO, giving away autographed Stellar hats and sharing how they overcome challenges on their jobsites with Stellar equipment.

“I love the aluminum body,” Clark, a longtime mechanic, told Service Truck Magazine about his TMAX 2-11 in a recent feature. “It saves weight, and it lasts forever because it doesn’t rust or bubble off the paint. The dust in a lot of mines is corrosive, and they use salt on the roads up north, so aluminum is the way to go.”

Showgoers can find Clark in the Stellar booth on Wednesday, March 15, from 10 a.m. to 2 p.m. Dave Turin will be in the Stellar booth Tuesday, March 14, through Friday, March 17, from 11 a.m. to noon and again from 3 p.m. to 4 p.m. each day.

Additionally, attendees are invited to join Clark and Tim Davison, vice president of sales and marketing at Stellar, at the “Overcoming Off-Highway Repairs: The Future of Maintenance” panel in the Festival Lot Community Zone at 2:30 p.m. on Friday of the show. The two will join other industry experts to discuss off-highway equipment repair challenges, trends, and solutions to reduce downtime. The event is free to attend.

Lastly, a one-of-a-kind experience rounds out the manufacturer's CONEXPO footprint. Stellar will be showcasing a completely refurbished 1960s Peterbilt chassis with a Stellar Mechanic Truck body on display. The Doug Veerkamp General Engineering, Inc. setup features a retrofit cab and hood with a new TMAX body.

The Stellar booth will be in the West Hall W43845.