Greetings, fleet managers, contractors, manufacturers and other Equipment Today readers!
Did you know that most manufacturers of construction equipment, technology and workwear can access their own profiles on our newly launched IRONPROS showroom and product database? If you are a manufacturer reading this and have not yet claimed your free IRONPROS profile to make updates to products, I recommend that you do so now.
IRONPROS offers a showroom experience, a veritable combination of Edmunds and CNET, but for construction equipment and products. Contractors can have fun and explore equipment to buy on IRONPROS. Trade journalists can use it for product research. If you have created an IRONPROS profile already, get used to seeing product specs, images and even 3D video as part of your IRONPROS experience. If you are a manufacturer, you can enroll in an IRONPROS profile subscription service and receive the following benefits:
- Content building like product walkthroughs, premium video and specification updates
- Lead nurturing and generation
- Press release distribution and integration, connections with buyers, profile traffic statistics and management dashboards behind the scenes
The fast-paced construction industry is always changing, and this publication needs to evolve with it. IRONPROS will help. Aside from providing Equipment Today magazine with a powerful product database from which to pull equipment specs and deeper information, IRONPROS will become an integral part of this magazine over the next year. Annual product guides, like Equipment Today’s Annual Showcase, Excavator Guide and Skid Steer Guide, will pull product information directly from the IRONPROS database to showcase in these pages. Similarly, products with Bl.ink QR codes, which readers can find sprinkled throughout the magazine now, will link directly to the product on IRONPROS.com in the coming months. This linking process will enhance and enrich the way Equipment Today readers experience the magazine’s product roundups from a mobile device. All this said, Equipment Today and ForConstructionPros.com/Equipment will remain just that – features of the finest equipment of today and well-honed, researched coverage of the most pressing issues at top of mind for contractors and construction companies. While Equipment Today and ForConstructionPros.com/Equipment intend to make their readers better professionals, IRONPROS aims to make its users better buyers. IRONPROS will house the product information in its ever-sharpening and expanding database and consumer experience center.
This website is so sharp and well-executed that several PR contacts I recently met at a manufacturer’s product launch gushed about how clean and strategic the initial execution of IRONPROS was. It is not every day you receive a lavish compliment from one of the biggest construction equipment companies around, so we blushed and accepted it. Targeted to the desired audience, well-stocked with immediately useful, accurate specifications, and available to use now: IRONPROS.
In the meantime, I hope our readers find the products they seek to best support their fleets among the 2022 Contractors’ Top Products Awards in this issue, from compact excavators to cranes to portable compressors. Have a great start to fall, whether you are prepping overwinter storage for equipment, putting the garden to bed, or both of these autumnal activities. Until October.
